Recycle Now is led by a pioneering team of dedicated experts with a simple, but revolutionary mission — to make recycling the new norm. Backed by proven behaviour change theory, hard evidence and a passion for change, we work collaboratively with key stakeholders and the Government to bring everyone together to make real, sustainable impact on recycling behaviour.

At Recycle Now, we believe that it’s the small things that can make a difference. By being at the forefront of the recycling movement in the UK, we’re mobilising citizens to recycle more of the right things, more often. So, together, we can help create a better world for future generations.